European Telework Development

ETD Interest Groups

During 1997 ETD's work will be extended through a network of Interest Groups for organisations and individuals who have registered an interest in the programme. This page introduces the ETD programme rationale, lists the initial interest groups and explains how to subscribe to a particular group.

ETD Programme Rationale

ETD's objective is to increase awareness of telework, teletrade and telecooperation (TTT) and to stimulate and assist wider understanding and take up of these methods. Our rationale is that:
  1. Telecooperation (connecting with other people and organisations across electronic networks) is the core personal and organisational application of the Information Society. It brings immense benefits to those who develop the skills to do it effectively. It can be used within organisations to improve organisational effectiveness and reduce costs. It can be used by organisations to enhance relationships with customers, suppliers and the market. It can be used by individuals to build personal networks of "good connections" for profit or for pleasure. Not having the relevant skills will exclude people and organisations from effective participation in the Information Society and its economic and societal opportunities.

  2. Teletrade (doing business across networks) is a core economic application of the Information Society. Early uses of teletrade (for example the switch from High Street selling to "direct marketing methods" using the ordinary telephone) have already started to transform markets and industry sectors. Newer uses such as the establishment of an "online presence" using the World Wide Web are creating new markets and new industry sectors, as well as enhancing competitiveness in existing industries and public services. Failure to understand and use teletrade methods will cripple success across a wide spectrum of economic and societal activities.

  3. Telework (using electronic networking to change the geography of work) is the third core application of the Information Society. For organisations (including public services as well as commercial and industrial enterprises) it is central to both human resource and locational strategies. For individuals it offers new choices and opportunities in employment, self-employment and business innovation.

  4. Telework, teletrade and telecooperation are the baseline applications for an emerging "global networked economy", in which technology-based innovation coupled with political changes (including the development of China as the world's fastest-growing and potentially largest economy) suggest a sustained period of economic growth in the world economy.

  5. Individuals, enterprises and economies that respond effectively will share the benefits of economic growth, prosperity and positive social development. Countries and regions that are slow to adapt will suffer economic decline. Companies that fail to respond will go to the wall.

  6. The opportunities presented by the global networked economy are open to all. A bright and self-reliant person living anywhere with access to a reliable and reasonably priced telephone service can participate directly regardless of local economic and social circumstances. But the new opportunities are more obvious and easier to grasp for people in countries, towns and regions that have an excellent telecommunications infrastructure at world class prices coupled with effective local programmes to develop participation in the Information Society. An inadequate networked economy infrastructure or in appropriate local responses don't necessarily entail economic and social collapse but will certainly inhibit successful participation.

ETD's approach

ETD therefore works in four main ways:
  1. We connect directly with individuals world wide (but with a particular focus in Europe) to develop "good connections", collate and share know how and information, surface and support good ideas, projects and initiatives.

  2. We connect with public institutions and services at International, European, national and local levels to assist with understanding and developing appropriate policies and programmes and to spread awareness of good exemplars.

  3. We connect with commercial enterprises and representative organisations that have a marketing interest in telework, teletrade and telecooperation and who share a common interest in developing the market, understanding user requirements, and addressing problems and barriers to successful take up and use of information society technologies.

  4. We connect with the media (newspapers, TV, radio and online) to improve public access to accurate and useful information about telework, teletrade and telecooperation and their impact.

Interest Groups

Interest Groups are being formed to enable people and organisations that share ETD's perception of the rationale to participate more closely in shaping the programme, enhance its effectiveness and use ETD's mechanisms to further their own success in the networked economy.

ETD has no predetermined agenda for these Interest Groups, and how they develop will depend very much on the participants. We will share with participants early information about ETD's plans and intentions, bring forward ideas from within the existing ETD internal network of European partners and national coordinators, and do what we can to facilitate projects or initiatives that emerge from discussion among Interest Group members. Our intention is that ETD Interest Groups will be action oriented not just discussion points. Where appropriate ETD will seek to engage the attention of relevant public institutions, for example European Commission directorates-general.

Where relevant Interest Groups already exist in the market ETD will seek to identify and connect with these rather than fragmenting the available talents and energies by establishing new ones.

The ETD Interest Groups will focus at European and International level but will be open to discussion and action on local needs - supporting a philosophy of "think Global, act Local". If there is interest in developing equivalent activities at national or community level in EU Member States, ETD support may be requested through the relevant ETD National Coordinator. ETD also welcomes links with equivalent initiatives in other countries world wide, and in some cases may be able to provide support where there is a relevant European Union assistance programme. Existing initiatives outside the EU and people proposing such initiatives are invited to make themselves known to us.

Participation in Interest Groups

Each Interest Group will be open to any person having a bona fide interest in the topic or community of interest concerned and prepared to make a contribution to developing understanding and action in activities associated with the Interest Group. We anticipate that persons who join each Interest Group will be willing to "declare their interest" to the other participants.

Public officials are welcome to join an Interest Group and may do so either in their public capacity or as private individuals.

Each intending participant must first complete the general ETD Registration of Interest form.

The primary means of communication within Interest Groups will be by email-based discussion lists, which will work to the same general rules as the ETO open discussion lists. If requested by a Group ETD will provide additional online facilities, for example open or private web pages, file space for working papers, presentations etc. Other than the online facilities participants are expected to bear their own costs of participation, for example if a Group wishes to hold a face to face meeting, ETD may agree to cover meeting room and associated costs but participants will be expected to bear their own travel and accommodation costs etc.

Members of each Group will have access to a list showing the name of other participants in the same Group, with their email address, geographical location and relevant affiliations. By joining a Group each participant signifies agreement to this information being made available to other participants. Members may provide additional information about their interests should they wish to do so.

There will be no charge for participation in an Interest Group.

Chatham House rules

Discussion within Interest Groups will be under "Chatham House rules":
These rules have proved effective in enabling open discussion in which individuals don't have to worry about whether what they say in the Group may be misinterpreted if quoted out of context elsewhere, or where personal views may differ from current institutional positions.

Before joining any of the Interest Groups please read the Rules of the Game.

The Interest Groups and how to join one

Initially we have identified a need for the following Interest Groups:

The Interest Group on Telework and Disability has developed into the Information Society disAbilities Challenge (ISdAC) - please visit their web pages and send a message of support.

We welcome suggestions for additional Groups, which will be supported subject to gaining sufficient participation and being within the ETD general programme objectives.

Its suggested that an individuals should initially join no more than three different Groups. ETD will monitor the activities of Groups to ensure appropriate cross fertilisation.

Before joining any of the Interest Groups please read the Rules of the Game.

To join a Group click on its name in the list above and complete the participation form - the form allows for the joining or leaving of that particular Group.

If you know of other existing Interest Groups using online discussion facilities to address relevant topics and working at European and International level please let us know about them; we will compile and publish a list.

Any Questions?

Questions of a general nature about the Interest Groups programme should please be addressed to the European Telework Online (ETO) information point eto-info@eto.org.uk.

As groups are formed, we will surface and address questions relating to their specific topics with a view to developing a set of Frequently Asked Questions and answers.


European Telework Development (ETD) Pages
GOALS | BENEFITS | PARTICIPATION | PRESENTATIONS

European Telework Online | European Teletrade Online


ETD is supported by the European Commission (DGXIII) as part of the Advanced Communications Technologies and Services (ACTS) programme. ETD's central web pages are hosted at the European Telework Online website.

Page address http://www.eto.org.uk/etd/indiv/int01.htm
This page last updated 21 July 1997
Please send your comments and suggestions about the ETO site and pages to eto-info@eto.org.uk